The AHA! Project 2026
2-day H.E.A.R.T. Sales Workshop by Eile Goh
12-13 June 2026 | Mercure Singapore on Stevens
The AHA! Project is a 2-day immersive learning experience built around the H.E.A.R.T Framework, designed to help sales professionals grow with clarity, confidence, and consistency — both internally and externally. The programme blends mindset work, practical skills, and real-world application, with strong emphasis on being human-first in sales.
Explore the H.E.A.R.T. Modules
H — Human-first
We will be using a D.I.S.C infused techniques to tailor your approach and turn connections into conversions. You’ll learn HUAT:
- Human-first Rapport: Connect fast, build trust.
- Uncover Needs: Listen deeper, find what really matters.
- Adapt Messaging: Match DISC styles, increase engagement.
- Transform Presence: Calm confidence that people can feel.
Skills Gained: Prospecting strategies, rapport-building, relationship-building.
E - Empathy via Enneagram
This segment combines NLP and Enneagram to help participants HUAT:
- Hear the Human: Use NLP cues to catch what different personalities value.
- Uncover Motivation: Apply Enneagram to spot what drives your client needs and decisions.
- Adapt Your Pitch: Shape your presentation to match their style.
- Transform the Connection: Create genuine resonance with clients
Skills Gained: Personalized sales strategies, client management, presentation skills.
A - Accountable Action
Focused on momentum and discipline, this module includes spatial walkthroughs and NLP-based strategy chaining.
- Habits: daily actions that keep momentum.
- Understand: a clear plan + simple tracking.
- Align & Adapt: refine routines, stay resilient.
- Take Action: turn strategy into consistent execution
Skills Gained: Goal-setting, habit-building, time management, strategic execution.
R - Resilience
The module includes release rituals and group activities to turn resilience into practical work habits. Participants learn how to:
- Handle objections into opportunities
- Understand closing that creates urgency while staying service-first.
- Apply a smoother process that upgrades the client experience.
- Transform the journey by building trust and loyalty that lasts.
Skills Gained: Objection handling, closing strategies, negotiation, sales confidence.
T - Technology
This module is built to help you sell smarter, and show up stronger online
- Harness tools to streamline your sales process and reach clients faster.
- Understand your strategy: A social media game plan aligned to your brand
- Apply a content framework that gets attention and keeps people coming back.
- Transform your presence with a clear plan you can execute immediately.
Skills Gained: Social selling, digital marketing, content creation.
BONUS S of H.E.A.R.T.S. — Service & COMMUNITY LEARNING
The programme is designed as ongoing development, not a one-off workshop.
- Co-creating exceptional service standards
- Client experience design and creative gifting
- Community-based practice and support
- A 60–90 day Mastermind follow-up to ensure implementation
Skills Gained: Customer service excellence, client retention.
What's Covered
Fee is inclusive of a single Masterclass - full day of activities and:
- 1 x Zoom Mastermind Meeting in 60-90 days post workshop
- 1 x of the book - Hey! What the Huat?!*1 x Secret Manual Notebook for your note taking*
- 1 x 24/7/365 access to the exclusive content on the community channel
- 1 x 180-question Enneagram Test with full reports [Transferrable]*
- 1 x Exclusive merchandise for every Google review
- 1 x FOC seat to the Huat Ah! Masterclass in 18 Sep 2026 (Exclusive for Early Bird)
- 1 x FOC No Filter Sales Lab Experience [1:1 coaching] worth $2,088 (Exclusive for full-priced participants only)*
*applies to full F2F rate masterclasses participants
Early Bird Registration: Ends on 30 April 2026
Early-bird perks:
FOC (Free of Charge) seat to the upcoming HUAT AH Workshop (18 Sep 2026) for the final boost!
The AHA! Project: Our Journey Together
From Year to Year: 2022 - 2025
To date, we have run The AHA! Project annually from 2022 to 2025.
In 2025, we expanded the programme further by introducing individual masterclasses for each component of the H.E.A.R.T Framework.
The AHA! Project was created to address the real, often unspoken challenges salespeople face — pressure, self-doubt, emotional fatigue, and the desire to perform without losing themselves. It goes beyond tactics, focusing on understanding people first, then guiding them with structured action plans.
Meet Your H.U.A.T. Coach - Eile Goh
Eile Goh
Master Financial Consultant
Founder & HUAT Coach of Daaamn Good Pte Ltd
Eile Goh is a dynamic speaker who identifies as a HUAT coach, specialising in Heart-to-heart, human-to-human conversations that bring forward people's unique capabilities.
- 23+ years in sales and financial services. Founder of Daaamn Good Pte Ltd – Recognized for entrepreneurial excellence (SOE award qualifer)
- Certified in ACTA, TESOL, Coaching, Enneagram, NLP, MLP - bringing deep compassion to every session
- Educator & Content Creator: 40k+ followers across TikTok, Instagram, LinkedIn Facebook, and Youtube
- Award‑Winning Speaker: MDRT, COT, Trusted Financial Practitioner awards; keynote experience at corporate, academic, and community events
- Author: Author of two books and two journals; Sales‑focused and end‑of‑life planning books.
What Participants Say
Huat's Up Journaling Masterclass
(28 Feb 2025)
H of HEART Masterclass
(21 March 2025)
E of HEART Masterclass
(25 April 2025)
A of HEART Masterclass
(30 May 2025)
R of HEART Masterclass
(25 June 2025)
T of HEART Masterclass
(27 July 2025)
The AHA! Project (29 August 2025)
S of HEARTS Masterclass
(26 Sep 2025)
Options for You
Workshop Options
- In-person (2 full days) at $1,888 (FOC Huat Ah Workshop)
- Zoom (2 full days) at $108
Frequently Asked Questions (FAQ)
100% practical! We have experiential learning experts coming to our workshop.
This is not a sit-and-listen workshop. You’ll practise, reflect, and apply everything during the session itself.
Perfect!
This masterclass is for all levels — beginner, veterans, and everyone in between.
It’s super interactive.
You’ll build courage & connect with others on the same journey.
We focus on HEART-led sales — to help you sell with soul & resilience, not pressure.
If you're in sales, client-facing, or running your own business and feeling stuck, overwhelmed, or inconsistent — this is for you.
Whether you're new or experienced, The AHA! Project helps you realign how you think, act, and show up.
No.
We designed this for anyone who needs to influence, communicate, and build trust — which, let’s be honest, is almost everyone in business.
That’s exactly why we built in the follow-up.
The 60–90 day Mastermind session is designed to help you reset, refocus, and get back into momentum.
Great — you’ll experience it differently this time.
Each year is refined based on real participant insights, and 2026 goes deeper into integration, not just learning.
Come as you are.
Just bring an open mind, your current challenges, and real situations you’re facing — we’ll work through them together during the sessions.
Yes, naturally.
You’ll be surrounded by like-minded professionals, and many meaningful connections happen organically throughout the 2 days.
You’ll receive a personalised Enneagram assessment along with a full report, guided and interpreted by Eile.
We help you understand how you think, respond, and make decisions — especially under pressure.
Through this, you’ll learn how to:
- Recognise your natural communication style
- Understand your client’s motivations and decision drivers
- Adjust your approach so your message lands clearly
- Build connection without forcing or overthinking
Because depth takes time.
Day 1 is focused on H and E — Human-first and Empathy.
This is where we slow things down and really understand people — including yourself. Especially for the Enneagram segment, we take time to go through each type so you’re not just learning, but actually recognising patterns in real life.
Day 2 is where we move into A, R, and T — Action, Resilience, and Technology.
This is about turning your awareness into structure, consistency, and execution.
We’ll also touch on a bonus layer: Service — because beyond closing deals, it’s about creating experiences people remember.